Browsing by Subject "luxury brand"
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Study on the effect of use of luxury brand during the social identity projection of individuals
(Istanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkey, 2016-07)The "Social Identity Theory", which has been developed by Henri Tajfel & John Turner, is defined as "the part of personality perception of individual, which is created with an individual's membership a group, knowledge ...