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Generation Z and CSR: antecedents of purchasing intention of university students
(Kafkas University, 2017)
Objective of this research is to examine hierarchy between three factors that affect purchasing intention of Generation Z for products of companies implementing CSR projects. Since Generation Z will become target market ...
A Methodological Problem: “Created Artifical Awareness” in CSR Research
When studies on Corporate Social Responsibility (CSR) are examined, it is seen that most of the studies assume awareness of CSR or create artificial awareness. This is a methodological problem and can be named as “Created ...