• The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages 

  Zeybek, Işıl; Ekin, Volkan (David Publising Company, 2012-08)

• Televizyon Programları & Reklam İletileri Örneği 

  Zeybek, Işıl (Reklam Yaratıcıları Derneği, 2010)

• Spor Medyası ve Lüks Olgusu 

  Zeybek, Işıl (Köprü Yayınları, 2014)

• Reklamlarda Mutluluğa Davet Var 

  Zeybek, Işıl (Literatürk Academia Yayınları, 2014)

• Medyadaki Kadın Gazeteciler ve Söylemleri 

  Zeybek, Işıl (İnönü Üniversitesi, 2011-05)

• Halkla İlişkilerde Kalite Kavramının Yıldızlaşması 

  Zeybek, Işıl (Nobel Yayıncılık, 2013)

• Görsel İletişim Bağlamında İkna Edici Göstergelerin Kullanımı Reklam İletilerinde İkna 

  Zeybek, Işıl (Es Yayınları, 2013)

• Dili Yozlaştıran Televizyon 

  Zeybek, Işıl; Şengürbüz, Neslihan (Ütopya Yayınları, 2009)

• Dijitalde Duygu Dili: Emojilerin Sihirli Dünyası 

  Zeybek, Işıl (Uluslararası Kıbrıs Üniversitesi, 2018-03)

  Dijital iletişim bağlamında internetin sosyal yaşama etkilerini ve dönüşen dünyada kamusal alan kavramını incelediğimiz bu çalışmamızda, internet ortamları ve yeni iletişim teknolojilerinin ortaya çıkışı, üretimi ve ...

• Bireyin Söylem Kalitesinin Toplumsal Yaşama Yansımaları Kavramsal Bir Bakış 

  Zeybek, Işıl (YAÜ Sosyal Bilimler Enstitüsü, 2013-12)

  The lives of individuals have been affected both positively and negatively by the rapidly growing technological environment. Despite the fact that technological novelties render communication effortless, it also prevents ...

• İnternet Mucizesi Olarak Yaşam Alanı Bulan Sanal Benliklerin Önlenemez Yükselişi 

  Zeybek, Işıl (Anahtar Yayınları, 2012)

• Television programmes of eductional place on the children "samples of Sesame Street" 

  Yılmaz, Selin (Istanbul Kultur Univ, Atakoy Campus, Bakırkoy, Istanbul, 34156, Turkey, 2016-04)

  In this study, television programmes effect watched on the children. The children aged 2 - 6/7 years were examined the effect of educational level of visual and auditory perception. The perception of children of pre - ...

• Study on the effect of use of luxury brand during the social identity projection of individuals 

  Butgel Tunalı, Selen (Istanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkey, 2016-07)

  The "Social Identity Theory", which has been developed by Henri Tajfel & John Turner, is defined as "the part of personality perception of individual, which is created with an individual's membership a group, knowledge ...

• Attitudes of generation y towards luxury products and youth-led change in luxury consumption behaviour 

  Yazıcı, Belgin (Istanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkey, 2016-07)

  To many people luxury products were once considered hard to access and a privilege to use. Luxury used to mean a product or service only accessible by a small group of people, a product or service that was scarce (Nueno & ...

• The impact of social media on luxury consumption 

  Çelik, Merve (Istanbul Kultur Univ, Atakoy Campus, Bakırkoy, Istanbul, 34156, Turkey, 2016-10)

  The main purpose of this search, to examine the effects of social media on luxury consumption. Online survey form created for the purpose, between the dates of 1-6 June 2016 social media has been applied to the 208 user. ...

• Leadership in Crisis Management: Separation of Leadership and Executive Concepts 

  Fener, Tuğba; Çevik, Tuğçe (Elsevier Science Bv, Sara Burgerhartstraat 25, Po Box 211, 1000 AE Amsterdam, Netherlands, 2015-05-30)

  Crisis is the truth of today's fast paced business world. Rapid organizational change, changing economic conditions, problems of personnel, unexpected technological changes and political effects cause instability on today's ...

• The Role Of New Communication Tools In Election Campaigns: June 2011 General Elections In Turkey 

  Çedikçi, Tuğçe; Fener, Tuğba (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)

  Technology covers more and more space day by day in every part of our lives and brings with it both advantages and disadvantages. In today's world when transfer of message is realized at the highest level as a result of ...

• The Impacts Of Consumer-Generated Advertisements On Purchase Intention 

  Deneçli, Ceyda (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)

  Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...

• The Role Of Interactive Advertisement On Consumer Perception Of Brand Personality: A Case Study On "12 Giant Men-Dream" Advertisement 

  Yıldız, Öykü Ezgi (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)

  In the wake of the emergence of the internet, globalization and infinite access to the information, the twentieth century has been a period in which people are globally interactive. The modern perception of advertisement ...

• Digital Media Strategies Of Luxury Brands 

  Zeybek, Işıl; Ekin, Volkan (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)

  Institutions that provide products and services and that show activity in all areas, not only are agents of change but also lead the race in novelties under the wind of change in a rapidly digitalizing world. In this sense, ...

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