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VISUALIST / Uluslararası Görsel Kültür Kongresi İletişimde, Sanatta ve Tasarımda Yeni Yaklaşımlar “Dijitalleşme” Cilt 2VISUALIST / International Congress on Visual Culture New Approaches in Communication, Art and Design “Digitalization” Vol 2
(İstanbul Kültür Üniversitesi / Sanat ve Tasarım Fakültesi, 2012-03)
The Impacts Of Consumer-Generated Advertisements On Purchase Intention
(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...
VISUALIST / Uluslararası Görsel Kültür Kongresi İletişimde, Sanatta ve Tasarımda Yeni Yaklaşımlar “Dijitalleşme” Cilt 1VISUALIST / International Congress on Visual Culture New Approaches in Communication, Art and Design “Digitalization” Vol 1
(İstanbul Kültür Üniversitesi / Sanat ve Tasarım Fakültesi, 2012-03)