Cilt 3 Sayı 2 / Volume 3 Issue 2
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- PublicationOpen AccessKüreselleşme Kavramı Ve Küreselleşmeye Yönelik Yaklaşımlar(The Turkish Online Journal of Design, Art and Communication, 2013-04) Kürkçü - Dumanlı, Duygu; TR135814The globalization is a notion which explains the very latest enhancements. Nonetheless it is not possible to reach to a concensus about the outcomes of globalization. In this study, we tried to explain notion of globalization and we analyzed the concepts of it. Then, we studied different approaches with the historical development of the concept.
- PublicationOpen AccessKüreselleşme Ve Küresel Markalaşma: Yerellik Ve Kültürel Göstergeler Bağlamında Pringles Örneği(The Turkish Online Journal of Design, Art and Communication, 2013-04) Kınay, ÖmürIt is no argument that the world has become an increasingly interactive place. This is an obvious result of globalization. In direct parallel to this, different brands have adapted their advertising strategies wherein they produced advertisements for particular countries, coded with images of their particular culture. The type of products the producers put forward and the way these products are presented to consumers in regards of cultural codes will be evaluated. This study will take into consideration a particular product of the brand Pringles, which is a globally well-known brand, and is sold all around the United Kingdom, is being analyzed. The product called Kebap the package design will be examined according to Roland Barthes’s semiotic methodology, in the light of globalization and localization.
- PublicationOpen AccessKüreselleşme Ve Yerellik Bağlamında Günümüz Türk Sineması(The Turkish Online Journal of Design, Art and Communication, 2013-04) Ormanlı, Okan; TR108048The Art of Cinema, which has a past of more than a century long, is frequently discussed in terms of globalization and localization. Cinema started in Europe (France) but became a worldwide phenomenon due to the US (Hollywood). And today Hollywood, which generally represents the American cinema industry and commercial cinema, is the leader in terms of spectator and profits with billions of dollars. It constantly tries to enter every corner of the world to show / sell American movies after the rise of the globalization and sometimes makes concessions in terms of national values. Turkish cinema which is on the way to create a renaissance after the fall of Yeşilçam in terms increasing number of films and spectators by beating Hollywood’s big productions has the most percentage with its local admissions in Europe. Turkish cinema is successful at home and receives international awards almost every year but not as widespread comparing with other successful European cinemas. In this study, the reasons for the failure of Turkish, which has remained local yet also aims at taking on a more global nature, will be analyzed.
- PublicationOpen AccessKüreselleşme – Yerelleşme Ekseninde Bir Örnek: Ada: Zombilerin Düğünü(The Turkish Online Journal of Design, Art and Communication, 2013-04) Şimşek, GizemPolitical and current events effect society causing changes and transformations in social awareness. To this end, all kinds of changes and transformations reflect on art which is the mirror of society. Cinema which is the seventh form of art is also effected in time either as development or regression. Therefore, the effects of globalization that commenced after the 2nd World War has also reflected on cinema. The reflections of anxiety in mankind that occurred after the atom bomb was dropped on Japan have first materialized with the increase of doomsday related movies. This type of horror cinema defined by movie critic Charles Derry as doomsday movies generally involves mutated creatures such as fish, birds or humans. The appearance of doomsday related movies depends on social anxieties. Zombie movies which have appeared due to social anxieties and spread in the context of globalization can be seen in almost all countries. Even though the Haiti based zombie concept was present prior to the 2nd World War, it transformed into a different concept after the atom bomb was dropped due to the nuclear and radiactive threats and its cinematic representation has thus evolved. Today, when all concepts and movements roam freely from country to country in the context of globalization, the zombie concept has entered our cinema with the movie “The Zombie Wedding” (2010, Directed by: Murat Emir Eren, Talip Ertürk). In this study, first the concept of zombies will be defined and the cliches of zombie horror movies will be mentioned. Afterwords the first Turkish zombie movie “The Zombie Wedding” will be analyzed by making use of critical and semiotic theories and its indicators spesicif to the Turkish society will be emphasized.
- PublicationOpen AccessMarka Öykülemelerinin İnternette Kültürel Değerler Çerçevesinde Yansımaları(The Turkish Online Journal of Design, Art and Communication, 2013-04) Kılanç, Ruken Özgül; TR28343In today’s modern world, changes in technology are accompanied by changes in brand loyalties. Differentiating from their technological past, today’s sociaties are encompassed by an advanced technology culture. For directing these societies towards a pre-planned point, various and deliberate efforts should be designed. One of such efforts is using narratives, which may, by their components and functions, have a direct influence on individuals’ behaviour. Narratives are designed according to the values of a target group of people with the aim at directing their conceptions. Values influence individuals’ preferences by distinguishing “the good” from “the bad”, “the beautiful” from “the ugly”. Therefore, values can not be seperated from the narratives of products or services. Considering we live in an era where information and technology are married couples, finding examples of narrations on internet is not very uncommon. Narrations may have influence on purchasing behaviour of individuals. In this study, local and international brands which aim at reaching consumers by narrations on internet were investigated. A sample group of consumers on internet between ages 15-60 were studied with regard to brand-narrations interactions. Results of quantitative analysis were discussed.
- PublicationOpen AccessModernlik Ve Gelenekçilik İkileminde Türkiye’de Kamu Diplomasisi Ve Ülke Kimliği(The Turkish Online Journal of Design, Art and Communication, 2013-04) Kurt, Gözde; TR45188With the globalization, our perceptions about the other countries have started to diversify and underwent a change. By the fast circulation of people, intellectual commoduties, products and information in the world, countries stand out with their identities too. In the world of today, where countries are more visible and attainable, we see that countries behave as persons who try to express themselves to others. At this point, what should Turkey do which is a Western country according to the East, and an Easterner acoording to the West that has aims to open up itself to the world? Is communication with the other countries and its people by keeping the local elements and characteristics a better communication strategy or should it underline its Western identity? According to Huntington, Turkey is one of the “lonely” countries in the world. This means that it does not belong to any big culture. The dilemma of Turkey which is a country between globalisation and localization in the international arena will be analyzed according to the two main questions asked above by discussing concepts of modernity and traditionism.
- PublicationOpen AccessYerellik Öğeleri İçinde Küreselleşen Yönetmen: Ferzan Özpetek(The Turkish Online Journal of Design, Art and Communication, 2013-04) Küçük, Berna; kahyaoğlu, İrem; TR44534It’s a well-known fact that “globalization” is one of the most important concepts of our time. This concept can be defined as a notion uniting different people and cultures around the world. Globalization contains others concepts for completing itself. The most important concept from these concepts is “localization”. Globalization and localization that complete each other, to appear suddenly in front of individuals by using daily life, politics or art and also influence individuals in many ways. In this study, the cultural signs used in the cinema of Ferzan Özpetek –turkish and also italian director- will be analyzed in the context of globalization and localization.