Cilt 6 Temmuz Özel Sayı / Volume 6 July Special Edition

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Open Access
A Study On The Decorations Of Ilkhani Era: A Case Study Of Dome Of Soltaniyeh
(The Turkish Online Journal of Design Art and Communication, 2016-07) Sobouti, Hooman; Ghasemi, Ali
The Mongols, in the late sixth and early seventh century AH, invaded their surrounding territories and occupied large parts of the civilized world at that time, constituting the largest contiguous empire in human history in terms of land area. The Mongols' devastating attack on Iran took place in the early seventh century AH and resulted in the loss of many of our cultural heritage. Mongol rule and creation of Ilkhani family in Iran and Central Asia as well as the acceptance of Islam at the end of their rule and also the use of Iranian artists and arts would end in flourishing of architecture and its affiliates. Undoubtedly one of the most important surviving monuments of that period is the Dome of Soltaniyeh decorated by unmatched paintings on plaster, tiling, lattice brickwork, plaster and brick Mogharnas, plasters on fabric and inscriptions embellished with Quranic verses and traditional content. The current study which is a analytical/descriptive study, aimed at investigation of decorations of Ilkhaniera and its unmatched masterpiece of the Dome of Soltaniyieh.
Open Access
Airport Development Impact On The Sustainable Development Of The National Tourism Industry
(The Turkish Online Journal of Design Art and Communication, 2016-07) Alaeerad, Elham; Khoshnood, Mohsen
With the development of transportation industry especially in air transportation and the increase in the number of inland and outland journeys, tourism has gradually taken a new form and nowadays it is a lucrative and infinite industry. Tourism as a stable economical source with high financial turnover is considered to be an important economical source especially in developed and powerful countries and is specifically considered as an important topic to achieve economic development in underdevelopment countries. Developing state of any community is also apparent from its ability in international communication. Among these, airports can be mentioned as one of the most important gates of communication, the development of which can be considered as a major step in improving development of a country. In this article we are trying to not only present correct definitions of tourism and sustainable development, and explain features, capabilities and deficiencies in the aviation industry and provide suitable planning and strategies, but also to improve tourism and consequently increase national income.
Open Access
Comparing Traffic Performances Of Turboroundabouts And Conventional Roundabout (Case Study)
(The Turkish Online Journal of Design Art and Communication, 2016-07) Izadi, Amir; Mirzaiyan, Danial; Rashidi, Abbas; Hosseini, Mohsen
Research conducted by Yperman and Immers in 2003 shows that the new geometry of these roundabouts, limits ''wavelike-movements'' and by convincing the driver to use a maximum of 2 lines, provides increasing capacity from 12 % to 20 % in the rotation (island) [4]. According to studies done on a especial case, by Lenin A.Bulla and William Castro, the results showed 7 % increase of capacity in Turbo-roundabouts in comparison with the typically roundabouts[5].In terms of capacity, the results are not consensual. Some authors, using simplified approaches, concluded that turbo-roundabouts offer better capacity than conventional roundabouts of similar size. The application of a new lanebased method reveals that only in very specific scenarios that are uncommon in real-world networks can a standard turbo-roundabout be expected to provide more capacity than the equivalent two-lane roundabout.
Open Access
Considering Effect Of Quality Of Communication And Customer Commitment On Word-Of-Mouth Advertisement Of Customers Of Melli Bank In Rasht City
(The Turkish Online Journal of Design Art and Communication, 2016-07) Zargari, Kamran; Hazraty, Morteza
Word-of-mouth advertisement is one subject that has attracted attention of many researchers of marketing science and behavior of consumers in recent years. Word-of-mouth advertisement is the phenomenon that has been known for years and it was proved that it is a powerful method at making and stopping business. Word-of-mouth advertisement is the consequence and basis of customer preservation and loyal customers have more tendencies to creating positive word of mouth advertisement and act as follower of business name for company. Therefore the main goal of this research is considering the effect of communication quality and customer commitment on word of mouth advertisement among customers of Melli bank in Rasht city. Therefore current research is applied and regarding classification of research based on the way of data collection it is descriptive. Statistical society of research is all customers using services of Melli bank in Rasht city. Sampling method in current research is available improbable sampling method. Tool of data collection is standard questionnaire. All data analysis was done through SPSS and PLS software. For considering hypothesis of research confirming factor analysis and structural equation modeling have been done through partial minimum square. Result of research denotes positive and meaningful effect of customer satisfaction on reliance, commitment and word of mouth advertisement. In consideration of other hypothesis positive and meaningful effect of customer reliance on commitment and word of mouth advertisement and commitment on word of mouth advertisement has been approved. In this research two moderating hypothesis were identified that mediating role of customer commitment in relationship between reliance and customer satisfaction with word of mouth advertisement were considered that these hypothesis were approved. Finally in latest hypothesis moderating role of tendency to use was considered this hypothesis has been approved.
Open Access
Development Of A Multi-Objective Model With Multiple Allocation Of Limited Capacity In Terms Of Uncertainty For Location Axes
(The Turkish Online Journal of Design Art and Communication, 2016-07) Irani, Hoonaz Shamayi; Jafari, Davood
One of the topics of hub location is new facility location that has recently been the focus of many researchers. Hub location issues generally arise in the network transport and communications. Role of a transition point plays axial point where incoming traffic from this source together and sent to the other focal point or the traffic is divided into several arteries that are directed towards other purposes. Due to the uncertainty in the current situation is one of the most difficult and the most important responsibilities of project managers are considering the uncertainties in modeling. How to insert the uncertainty in the model and solving different issues impact on the performance and success of the project is the main goal of the current study. The current study is applied and exploratory research which introduces a Mathematical Model and analyzes it using Gomez Software.
Open Access
Effect Of Confronting Brand And Experience Of Brand On Remembering Brand (Case Study: Consumers Of Shampo In Rasht)
(The Turkish Online Journal of Design Art and Communication, 2016-07) Abkenarei, Mahsa Ghaffari; Asil, Seyyed Mohammad Noe Pasand
Present research aims to investigate The Effect of Brand Exposure and Brand Exprience on Brand Recall through perceived brand image, self-image congruence and trust. This study is descriptive and in aim is functional and in terms data collection is field. Data collecting tool is questionnaire which contains 21 questions to measure the research variables. To measuring the variables from the whole 5-point Likert was used. Reliability using Cronbach's alpha was reviewed and approved. The population of the study is all Shampoo Consumers in Rasht. Using a Cochran formula 390 subjects were evaluated for the study. To test the hypothesis, methods of structural equation modeling was used. The results showed that Brand Exposure has a Psitive and significant effect on perceived brand image and self-image congruence. While has not significant effect on trust. On the other hand, Brand Exprience has a positive and significant effect on all three variables such perceived brand image, self-image congruence and trust. Also all three mediating variables has a significant effect on brand recall.
Open Access
Effect Of E-Learning On Theoretical-Practical Lessons Training To Produce Learning Programs
(The Turkish Online Journal of Design Art and Communication, 2016-07) Golbabaei, Maryam
The present research aims on effect of e-learning and traditional learning on training theoretical-practical lessons to produce curriculum programs in McS students of technology. Research hypotheses were proposed named as e-learning in training curriculum contents to produce training programs is more effective than traditional learning. Statistical population includes McS students and sampling include accessible sample by 50 students in 2 classes in which 25 students were test and control groups. The results by t-test showed that traditional training method act a little more successful.
Open Access
Environmental Assessment Organization By Using A Combined Approach Of Fuzzy Ahp And Swot Analysis Case Study: Health Network Of Kashan University Of Medical Science
(The Turkish Online Journal of Design Art and Communication, 2016-07) Rahati, Meghdad; Dehghani, Masoud; Razzaghi, Reza; Nanakar, Reza; Sakeni, Zahra; Kavosian, Abas; Dehaghi, Zahra Hashemi
Today's, one of the secrets to success in organizations is power of analysis. Analysis of strengths, weaknesses, opportunities and threats is an appropriate tools. As regards the importance of each above factors is equal in prioritizing and decision making, in this study, researchers had certain importance and weight of each factors quantitatively with combined approach of Fuzzy AHP and SWOT Analysis. In this applicable, cross-sectional and descriptive study, that had been done in Health Network of Kashan University of Medical science, were used three questionnaires for data collection and was conducted during the four steps: 1.Identification environmental factors 2. Measurement environmental factors (main criteria) 3. Calculate the Weight of sub criteria (Level two) 4. Finalizing weight of each factor. In the ranking of environmental factors, Fuzzy AHP method has been used. In this study between environmental factors, Weaknesses, had highest weight. Also in analysis of environmental Health Network, Weaknesses in finance management (0/131) and appropriate distribution of age and education level of employment experts (0/085) had highest priority rank. In analysis of environmental factors by using a combined approach of Fuzzy AHP and SWOT Analysis ,by giving weight and degree in internal and external factors, can be obtain more precise results than SWOT method.
Open Access
Environmental Graphic In Safavi Era
(The Turkish Online Journal of Design Art and Communication, 2016-07) Ourangi, Zahra
Environmental graphic art emerged in Europe and America in order to organize buildings, streets and create serenity and facilitate human movement and create beauty. Iranian artists and graphists consider this branch of graphic art as a newly appeared event and consider its origins in the industrial revolution. Dealing with environmental graphic of Iran which is one of the branches of Graphic in the present era and its relationship with humanitarian and social sciences such as urbanism, communications, sociology, psychology, architecture, etc in the light of sacred Islam is highly significant. The most principle function of environmental graphic is to allot indigenous identity to the surrounding environment in terms of visual originality. Identifying and introducing an apposite pattern in this respect is very essential. Therefore two questions are raised: Is there a historic background of the modern environmental graphic art in different areas at the time of Safavi or not? Is it possible to borrow apposite pattern from the remaining works of Safavi era to solve the problem of the lack of Iranian-Islamic-Shia? The results of the present study are the emergence of deep thinking of human and the appearance of special spirituality identity of Shia Islam that employs descriptive, analytic methodology and by the adaptation of the remaining images of the Safavi era refers to the appearance of environmental graphic art in modern fields before twenty first century and introduces a unique sample of artistic return to the contemporary graphic artists. A thought and idea, whose absence in the mind of graphists, architects and city planners can be seen.
Open Access
Evaluation of relationship between large-scale atmospheric circulation patterns with precipitation over northwestern Iran in the northern hemisphere
(The Turkish Online Journal of Design Art and Communication, 2016-07) Asheri, Emamali
The impact of teleconnections upon the surface climate has largely been examined via a response in monthly mean temperature or total precipitation. In this paper, for the purpose of determining relationships between teleconnection indices and precipitation, the relationship between 13 patterns of teleconnection and Monthly precipitation for 24 stations in Northwestern Iran were during the period 1992-2011, analyzed and calculated.Finally, the spatial distribution of the correlation between this indices and stations of study area was drawn and its zoning was prepared by use of Kriging method, in GIS software. the results indicate that MEI, NAO, AO and SOI are respectively significant patterns among all those and most significant relationship is related to correlation between NAO index and precipitation of jolfa station with correlation coefficients close to 0.735.
Open Access
Examine The Role Of The Media In Building Trust Among Petrochemical Stock Shareholders
(The Turkish Online Journal of Design Art and Communication, 2016-07) Ahangar, Maryam Ahmadi; Sharafabadi, Ali Mohammad Mazidi
Petrochemical companies operate titled as the chemical industry that today is the largest exchange industry. Given the importance of the economy and stock market, and also a special place of Petrochemicals stock in Iranian stock exchange, this study was to investigate the effects of media on Trust shareholders on stock of petroleum. In this study, the data collection is done for research and hypotheses, given the nature of the subject (Survey), approved questionnaires are used and the necessary information was collected. The study population included 300 Aban broker members, all of whom have bought petrochemical stocks, respectively. A sample was calculated using Cochran formula, n = 73. In this study, descriptive and inferential statistical analysis was performed with SPSS software. The results showed: the media has influence on increasing the confidence of investors to enter the stock market (petrochemical stock). Published in the media's ads (related to the stock NPC) affects Trust shareholders petrochemical exchange. Speed news distribution of petrochemical exchange is effective on trust and petrochemical exchange shareholders. Media Training programs (broadcasts, educational, publishing articles, etc.) influence the trust of petrochemical stock shareholders. Providing stock status at the time of boom and bust by the media affects trust of petrochemical stock shareholders. At the end solutions were presented to optimize the use of media in order to boost petrochemical stock market.
Open Access
Impact Of Establishment Of Beheshtabad Tunnel On Shahrekord Aquifer
(The Turkish Online Journal of Design Art and Communication, 2016-07) Alimohammadi, Rahim
Disturbing balance between supply and demand for water in different societies has raised the issue of inter-basin water transfer that associates one of the primitive, outdated and expensive way. In order to clarify the minimal impact of Beheshtabad tunnel that passes at depth of 300 meters below ground level at the Shahrekord plan, this research project was conducted for two years in the region. To facilitate the issue, software Modfow was used and also water balance equation was used for simulating the behavior and reaction of the Shahrekord plain groundwater. Due to the limited thickness of the aquifer and aquifer negative during water balance during the past 8 years (from 2007) which have received a drop of at least equal to 15.5 m, Beheshtabad tunnel with a length of 65 km, diameter of 4 meters and two access tunnels in Shahrekord plain and existence of many faults in the region that act as a powerful drain, and in less than 300 days, the tunnel can discharge the whole water stored in several centuries across the aquifer, upon evacuation of groundwater and entry of air in the empty space, the earth layers will become dense and ground collapse will occur. The minimum water requirement of the region (without considering the development in the area) is 236 million cubic meters annually.
Open Access
Integrating Vehicle Routing With Cross Dock In Supply Chain
(The Turkish Online Journal of Design Art and Communication, 2016-07) Farshchi, Farshad; Jafari, Davood; Moghaddam, Shahab Sepehri
This article provides a unified mathematical model of cross dock with vehicle routing in supply chain and the model is using tabu search. This study, in terms of purpose is applied and the method of data collection is descriptive. In this study, data collection of theses and articles are extracted, including location coordinates of cross dock, suppliers and customers and demand of supplier and customer for each pair. In order to achieve the goal of a mathematical model for the problem to minimize the total distance traveled objectives and maximize customer demand has been answered were presented. Since the problem is NP-Hard, we need to solve the model through methods such as Tabu Search meta-heuristic such as lead; this was done by software Matlab. To realize the accuracy and efficiency of the model, problems with small size (less than 200 seconds solution time) and medium size (solution time between 200 and 1000 seconds) was designed. By solving these problems became clear that the model is the necessary performance. Software issues exact solution able to solve them in less than 200 seconds was among the small issues have been Classification (runtime ≤ 200). According to resolve the issues, growth in complexity and time is required by the software solution to boost car and customers. For an average size of software issues with the exact solution used in this study GAMS IDE / Cplex's ability to solve problems within 1,000 seconds show. The results also showed a considerable scatter in the time needed to resolve these issues so that the time is variable between 289.8 and 998.2 seconds and average amounts to 579.3 seconds. Then Algorithm for consolidated performance in comparison with results from software GAMS IDE /Cplex compared with each other to solve small and medium investigated. According to the results obtained in solving the problems of small and medium-sized meta-heuristic has been shown to have an efficient performance.
Open Access
Investigating Abetting Jurisprudence And Its Implementation With Iran Thetical Law By Focusing On The New Ipc (Islamic Penal Code) Adopted In 1392
(The Turkish Online Journal of Design Art and Communication, 2016-07) Dahmardeh, Ehsan; Khammar, Mohammad Amin
One of the major issues in the IPC is the problem of accomplice in the crime, which is considered less. However, it can be seen that, this has an important place in jurisprudential rules. It can be seen that with reset refine in accordance with denial of contributions in crime rule, from the perspective of Islamic scholars, both Shia and Sunnite In terms of crime and sin and does not leave any doubt to investigators and lawyers and the general public, So that studies show, extending of the jurisprudential rule will spread In all dignities of people social life. But The Islamic Penal Code has the ambiguities related to accomplice in the crime, so, in the new IPC (Islamic Penal Code) adopted in 1392 was subject to review by the legislator. Accordingly, this study Investigated abetting jurisprudence and its implementation with Iran thetical law by focusing on the new IPC (Islamic Penal Code) adopted in 1392. The results showed these changes are due to the fact that in some cases, abrogating some of the provisions of previous legislation but the reforms have brought good results and has not in contradiction with jurisprudential rules.
Open Access
Investigating Factors Affecting The Formation Of Informal Settlements In Iran
(The Turkish Online Journal of Design Art and Communication, 2016-07) Amiri, Pedram; Ghanbari, Nowzar
The consequence of rapid urbanization expansion in Iran, is the emergence of large cities and marginalized areas with abnormal housing and disorganized tissue. The main reasons for the formation of squatters in Tehran have been investigated in this study. Present study seeks to determine factors affecting the formation of the marginalizing using identify the situation of marginalized. Method of this study is documentation and survey method using a questionnaire. Conceptual and theoretical aspects have been examined using document method and survey method has been used to investigate the way of distribution and relations between dependent and independent variables. Sampling method is a quota in which questionnaires were distributed 200 households randomly. Independent variables include immigration, low income; high rent of housing and easier access to shelter and dependent variable of suburbanization. In the survey, after data collection using questionnaire and data processing with SPSS software, descriptive method and inferential statistics of chi-square has been used according to the level of variables measurement. Obtained results of the study indicate there is a relationship between attractions factor of Tehran and push factor of prior place of living with suburbanization.
Open Access
Investigating Iran's Traditional Display Approach In Display Museum Design: A Case Study In Kish Island
(The Turkish Online Journal of Design Art and Communication, 2016-07) Takhtkeshian, Samaneh; Ghiai, Mohammad Mehdi
Museum reflects thoughts and creativities of human that expresses his content with specific language namely, the real language of thing. Therefore, building a museum should be on the basis of cultural statute and certain regulations such as cultural requirement, religious, historical, tourism value, geographical area, proximity to centers of science and culture are the criteria for its building. Also, human consigns his past and present to the museum to regularly refer to it and to think about his future. Display due to its long history can represent the history of Iranian culture during different periods because display in different periods has been influenced by religion, policy and so on and history of display can be considered as cultural representation and factor. Due to the volume of visitors in Kish Island and paying special attention to business centers and hotel lead to the lack of attention to cultural centers and due to the touristic potential of Kish Island, this potential can be used to expose the museum to everyone. This study investigates Iran's traditional display approach in display museum design in Kish Island through descriptive - analytical research method to provide an area to promote human intellectual structure in the art as well as a suitable context for innovative artistic technology and creativities.
Open Access
Investigating The Mechanism Of Confronting Earthquake Crisis, With The Approach Of Rehabilitation Of Urban Worn Textures
(The Turkish Online Journal of Design Art and Communication, 2016-07) Shivaei, Asma; Rahimi, Mohammad
Seismic rehabilitation of structures subjected to earthquake is one of the most important engineering issues in earthquake-prone countries all over the world. Vast areas in the existing structures which are located in earthquake-prone areas do not enjoy enough seismic safety. The structure can be restored by using different rehabilitation techniques in order to avoid possible problems during severe earthquakes. There are several methods for seismic rehabilitation of structures and the designing engineer must select the most economical approach with the best performance during the earthquake. In this paper, at first the earthquake crisis has been defined and management methods have been expressed, through using library resources and qualitative-analytical methods. Then we have studied different buildings and their rehabilitation and renovation methods and finally we achieved a set of rehabilitation and crisis management strategies.
Open Access
Investigating The Need To Redesign Amol's Hefdahe Shahrivar Square With Emphasis On The Promotion Of Functional Components
(The Turkish Online Journal of Design Art and Communication, 2016-07) Kalayi, Ebrahim Amir; Amiri, Niki
17 Shahrivar square is considered one of the most important squares of Amol, which has four entrances from the streets of Emam Reza, Taleb Amoli, Sheikh Fazlolah Noori and Emam Khomeini. This study has been done with the aim of investigating the physical problems of Amol's 17 Shahrivar square to provide the causes of promoting functional components using its redesign. In this regard, a main and seven sub-hypothesis was considered which consists of (rhythm and balance, statics and dynamics, form and decoration, streets and pedestrian route, human activities, campaigns and social activities). Due to the high volume of population, Cochran's formula of unlimited population is used that the sample size of 196 individuals was selected. Collecting data was done using questionnaire and also books and articles. The SPSS software was used to analyze the data. Results obtained indicate that all components of research are in unfavorable condition and a sever need of redesign is felt in this square.
Open Access
Investigating The Relationship Between Organizational Learning And Flexibility Of Employees In Education Department Of Sarpool-E-Zahab City
(The Turkish Online Journal of Design Art and Communication, 2016-07) Ghanbari, Iran; Abdi, Nariman
The flexibility of human resources is one of the most important aspects of organizational flexibility and is focused on adaptability of employee’s characteristics (such as knowledge, skills and behavior) with changing environmental conditions. This study aimed to investigating the relationship between organizational learning and flexibility of employees in education department of Sarpool-e-zahabcity. The study population included all employees of education in Sarpool-e-zahabcity which were 1,300 people. Among these samples using simple random sampling method, a sample of 297 subjects was selected according to Cochran formula. This study in terms of aim is applied research and in terms of data collection is descriptive and correlational. In this study, a questionnaire to collect data and to confirm the questionnaire validity from expert’s perspective and SPSS software was used to assess the reliability and Cronbach's alpha for organizational learning questionnaire and organizational learning both were above 0.7, indicating high reliability of the questionnaire. In this study, for data analysis, SPSS software and Pearson correlation and multiple regression were used, the results suggest that there is a significant positive relationship between organizational learning aspects (shared vision, organizational culture, team work and learning, knowledge sharing, system thinking, participative leadership and competence development) and employee’s flexibility, regression results indicate that the shared vision more than other variables affect the flexibility of employees.
Open Access
Investigating The Role Of Domestic Tourism On Local Economic Development (Case Study: Isfahan Lenjan City)
(The Turkish Online Journal of Design Art and Communication, 2016-07) Olyaee, Ali; Mokhtari, Ali; Khademi, Narges
Tourism industry development for Lenjan city which face with difficulties such as high unemployment rate, energy source constraints and also single-product economy, have high importance. with regards to the extent of domestic tourism functionality in city, can in addition to positive economic effects of tourism in city's growth and activeness, leading to provide cultural-social development, in spatialskeletal dimensions and political dimensions (security creating, state and private institutes existence in region,...), that needs to be planned in the of objective of sustainable development until economic development achieved in city as a real sense. This research has done on descriptive-analytical method and gathering first-hand information, which using SWOT model, it investigate strength, weakness points, opportunities and threats which finally which leading to introducing solutions like justly services and facilities distribution, holding festivals (cultural, artistic and sport), developing transportation infrastructure quality, state's support and encourage from private sector investments, using mass media and social networks in introducing tourism attractions and city's tourism universe plan compilation in order to regional development that all can provide economic development and growth in Lenjan city level area.