Browsing by Subject "Müşteri Memnuniyeti"

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A Model Suggestion For Customer Saticfaction in the Proces of Using Mobile Shoping Applications: The Role of Personal Innovativeness as a moderator

Çarıkçıoğlu, Peyami Safa; Yüksel, Cenk Arsun (2018-11)

This study examines the relations: consumers' price sensitivity and perceived ease of use is related to customer satisfaction and also personal innovativeness has some effects on these relations, in purchases made by mobile ...