Cilt 6 Sayı 1 / Volume 6 Issue 1
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- PublicationOpen AccessSosyal Medya’nın Kaldıraç Etkisi: Türk Sivil Havacılık Endüstrisi Sosyal Medya Gücünü Nasıl Kullanıyor?(The Turkish Online Journal of Design Art and Communication, 2016-01) Kara, Tolga; TR172737After the advent of the internet, communication methods have sharply changed and interactivity become more important for customers. Especially customer activities such as information search for company or product details, using online services such as purchase or engaging in social networks in online communities are continue to rise. Aim of this study is to demonstrate how Turkish Civil Aviation Industry use social media tools such as Facebook, Twitter, YouTube, and Blogs and others, while they are trying to create competitive advantages in Turkey. Based on the coding schema, we analyze their usage types.
- PublicationOpen AccessSanatçı Ve Artefakt Birliği: Sinemada Oyuncu Olmak(The Turkish Online Journal of Design Art and Communication, 2016-01) Saliji, SaliActing is a very special and specific art form, be it in cinema or not it significantly differs from other art forms. First of all in the art of acting, created by the artist and thus the created work (artifact) represents a union. For example, a writer writes a novel, a composer composes music; painters do paintings, but only the actor is at the same time the creator and the result of his/hers own art. This feature of the actor not only determines the narrative expression it also determines the inner and private life of the actors. Though the existence of the actor is not a life, which is only consisted of his own, but also it is the life of others, there is a continuing public side in an actor’s life. Most of the actor’s lives are identified with the characters they play, and in certain cases the characters they play goes into a realm beyond the actors and take a shape a life form of its own in a sense it exchanges the place of the real character. Therefore, actors are inevitably forced to live a life of constant dilemma. Prior to anything else, it must be admitted that this is a psychological burden. This state of neither mind nor situation has to be considered by every director, and understood that to work with the actors is to work with a palette of rich hues, of emotionally high and low volumes and of highly sensitive and easily affected personas.
- PublicationOpen AccessPromotion Of Environmental Protection In Film: Case Study Of Documentary Film “Winter Fruits”(The Turkish Online Journal of Design Art and Communication, 2016-01) Prnjat, DejanaDocumentary films, whether perceived as a creative treatment of actuality or as a tool for presenting life as it is, are becoming more attractive form to film artists. One of the reasons may be the fact that the documentary film is usually a smaller investment than the feature film, and that lately some of them generate quite high earnings, as the films Fahrenheit 9/11 and March of the Penguins. However, part of the charm of the documentary film is that it affects its audience differently than the feature film. Boundary line between the audience and the film almost disappears, and the audience becomes a witness. That is why the documentaries are often used for marketing purposes. Questions related to promotion of environmental protection more and more frequently attract the attention of the documentary film makers, as evidenced by the increasing number of environmental film festivals in the world. The main aim of this paper is to present one such film - Serbian low-budget documentary film Winter fruits. Powerful message this film carries, that we should all take care of the planet Earth since it is the only place we can live on, was recognized at film festivals worldwide. The film has won numerous awards, including the very prestigious Golden Dolphin, awarded at the Documentary Film Festival in Cannes in 2011, and the Grand Prix for the best ecotourism film, awarded by CIFFT (Comité International des Festivals du film Touristique) in Vienna 2011.
- PublicationOpen AccessThoughts On The New Dadaist Tactic Of Our Era: ‘Sweded Films' And Michel Gondry's Be Kind Rewind(The Turkish Online Journal of Design Art and Communication, 2016-01) Aytemiz, Pelin; TR28402Be Kind Rewind (2008), comedy-drama film written and directed by Michel Gondry, can be considered as an alternative film as it has initiated a novel and subversive cultural practice called “sweding”. Sweding, initially a term used by the characters of the film that describes their amateur way of remaking the famous cult films, started to be a marginal phenomena and adopted by crowds as a tactic of subverting dominant ideologies of mass culture. The meaning of sweding cut across its original meaning as a way of producing homemade films and started to be described as any kind of practice of re-creating something from scratch using commonly available, mundane everyday objects and skills. This idea of remaking has a critical and subversive potential. In this sense, this paper aims to engage in a critical analysis of Be Kind Rewind's ability to shift meanings of filmmaking using the criticism of Collin McCabe's “Classical Realist Text'” and trace the subversive and alternative elements of this cultural phenomenon of sweding. It will be argued that the style and amateur film production associated with sweded films recall the techniques of the 20th-century art movement Dadaism that questions art and comments on daily life practices. Departing from this observation, the paper will open up the new “genre” of “Sweded Cinema” to further questioning and suggest that there is a potential in Sweded Cinema in challenging Classical Hollywood Cinema just like the way Dadaism countered high art and dominant ideologies of its time.
- PublicationOpen AccessChanges In Sociocultural Representations In Popular Digital Games(The Turkish Online Journal of Design Art and Communication, 2016-01) Göksu, İdris; Aslan, Alper; Karakuş, Türkan; TR60046; TR40344; TR119568The aim of this study is to investigate digital games with respect to sociocultural aspects and examine whether they are influenced by social and cultural events. In total, 14 digital games were studied by the researchers through documentation analysis. Results showed that sociocultural factors and current events were heavily featured in games from 2002-2004, while 2012-2014 games highlighted social interaction, natural environments of the world, and exceptional, action-packed events. This study is valuable for revealing how games reflect sociocultural changes over time.