Publication:
The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages

Date
2012-08
Authors
Zeybek, Işıl
Ekin, Volkan
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Publisher
David Publising Company
Research Projects
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Keywords
Reklam İletileri , Kültürel Göstergeler , Küresel Markalar , Yerel Pazarlama Stratejileri
Citation