Publication: Siyasal İletişim Kampanyalarında Sosyal Medyanın Kullanımı (12 Haziran 2011 Seçimleri “Twitter” Örneği)
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Date
2012-10
Authors
Genel, Mehmet Gökhan
Journal Title
Journal ISSN
Volume Title
Publisher
The Turkish Online Journal of Design Art and Communication
Abstract
The rapid advances in communications and information technologies have been altering the
old structures and habits in a radical way. One of the leading structures within this
transformation process is the media and its political practices. Media as a factor inluencing
politics and/or political orientations has been a dominant subject of debate within media
studies. The formats of political action by political actors has been going through a
transformation on both formal and informal contexts in accordance with contemporary
conditions. This transformation has become more meaningful especially with the advances in
information technologies in the past two decades. Along with the transmission of political
messages to the public via classical propaganda techniques and conventional media means, a
new era of “digital propaganda and online politics” as a new trend and course has come to
existence. The fact that Barack Obama has won the 2008 Presidency elections in the USA by
efficient and successful use of social media strategy has put forward social media as a
necessary subject of political communication. In the light of these realities, the aim of this
study is to make a research on the use of social media by Turkish politicians. The axis of this
study is the general elections in Turkey held in 12 June 2011 and, by taking the Twitter
accounts of the political leaders of parties which entered the Turkish National Assembly into
consideration, content analysis method has been applied.
Description
Keywords
Social Media, Political Communication, Twitter, Turkish Politicians, Sosyal Medya, Politik İletişim, Türk Politikacılar