Publication: Reklam İletilerinde Tüketici Davranışlarını Belirleyen Psikolojik Etmenler: Üniversitelerin Gazete Reklamları Uygulama Örneği
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Date
2013-07
Authors
Aslan, Vildan
Journal Title
Journal ISSN
Volume Title
Publisher
The Turkish Online Journal of Design Art and Communication
Abstract
Nowadays, great changes have been lived also in marketing field as the other fields had. The
developments which had been lived together with globalization such as technological developments
rapid increase of population, socio-economic changes in population, socio-economic choupes in
population, have been caused the diversification of needs and wants. So the behaviour of purchasing is
effected by the factors of social, cultural, pysicological that individuals hasn’t been shown homogen
spesification. As a result of that diffirent purchasing activities have been occured changing from one to
one. In this research, factors that affect consumer behavior, the analysis of foundation universities ads
and analyzes, psychological factors determining the choice of high school seniors and college students
were examined to compare with the results of the survey.
Description
Keywords
Consumer, Tüketici, Psyclogical Factors, University, Psikolojik Faktörler, Üniversite