Publication:
The Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an Example

Date
2017-05
Authors
Koçak, Sevinç
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Publisher
7th International Humanities & Social Sciences, Prague, Chareles University-UAGP, Published by AGP Research, Mayaa Education, London & Istanbul.
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Abstract
Description
Keywords
Reputation, perception, public relations, advertisement, crisis communication
Citation
URI
https://hdl.handle.net/11413/3090
Collections
İletişim Sanatları Bölümü / Department of Communication Arts