Publication:
The Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an Example

Date
2017-05
Authors
Koçak, Sevinç
Journal Title
Journal ISSN
Volume Title
Publisher
7th International Humanities & Social Sciences, Prague, Chareles University-UAGP, Published by AGP Research, Mayaa Education, London & Istanbul.
Research Projects
Organizational Units
Journal Issue
Abstract
Description
Keywords
Reputation , perception , public relations , advertisement , crisis communication
Citation