Publication:
The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul).

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Date
2014-05
Authors
Tuna, Pelin Fatma
Özkul, Emrah
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Publisher
Sofia-Bulgaria, St.KlimentOhridski University Press
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Keywords
BRAND , BRAND EQUITY , MARKETING MIX
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