Publication: Thoughts On Interpellation And Intertextuality Among Facebook Cover Photos Of Four Major Political Parties As Visual Narratives During The Turkish General Election Of 2015 Campaign
Date
2015-04
Authors
Öngün, Erdem
Journal Title
Journal ISSN
Volume Title
Publisher
The Turkish Online Journal of Design Art and Communication
Abstract
The main goal and interest in this paper is to explore how visual narrative processes function through
single visual texts as cover photos on official Facebook pages of four major political parties ( Justice
and Development Party ( JDP) a.k.a. AKP, Republican People’s Party ( RPP) a.k.a. CHP, Nationalist
Movement Party (NMP) a.k.a. MHP and Peoples' Democratic Party (PDP) a.k.a. HDP ) represented in
the Turkish Grand Assembly during general election campaign of 2015. The cover photos which
illustrate appeal for vote and support are intended to communicate political competition and elicit
political, ideological support and social responses. Using these cover photos on the Facebook profiles
of these political parties as a sample, the paper reflects on intertexuality and interpellation processes
and how these concepts contribute to further understanding the ways that engaged voters as viewers
become participants and supporters in the narratives generated by these single visual texts. What
narrative processes are in action during an encounter with a visual appeal for vote and support and
how these processes function and how voters as viewing subjects might be able to exchange positions
differently in relation to the visual texts appearing in the Facebook cover photos of the related
political parties are the main questions to be answered and discussed in this study . Using a qualitative
methodology, the study concludes with an overall comparative evaluation of the subject.
Description
Keywords
Interpellation, Intertextuality, Visual Narrative, Social Media, Facebook, Political Discourse, Çağrı, Metinlerarasılılık, Görsel Anlatı, Sosyal Medya, Siyasi Söylem