Browsing Cilt 3 Sayı 1 / Volume 3 Issue 1 by Issue Date
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Mitolojik Kadın Figürü Ve Dergi Kapaklarındaki Göstergeler
(The Turkish Online Journal of Design, Art and Communication, 2013-01)In this study the emphasized identity of woman will be examined by comparing the woman image in different magazine covers. In this context the relationship and similarities between the woman celebrities’ images that ... -
William Shakespeare’ın Hamlet Yapıtının A. J. Greimas’ın Eyleyensel Örnekçesine Göre Çözümlenmesi
(The Turkish Online Journal of Design, Art and Communication, 2013-01)The analysis of semiology has been previously used in only linguistic analysis but in time it was started to be used to analyse in different ares such as cinema, music, advertising poster etc. In this article, Algirdas ... -
Advergaming ve Marka İlişkisi
(The Turkish Online Journal of Design Art and Communication, 2013-01)In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology today ... -
Postmodern Toplumda Ataerkil Düzen Değişiyor Mu? Popüler Kültür İçinde Cinsellik Kullanımına Eleştirel Bir Bakış: Biscolata Reklamları Ve Erkek İmgesi
(The Turkish Online Journal of Design, Art and Communication, 2013-01)The objective of this study is to examine the possible changing in patriarchal order and in today's consumer society how marketing tactics and ads use male or female body as a commodity with the aid of the image of man ... -
Küresel Markalar, Yerellik Ve Kültürel Göstergeler
(The Turkish Online Journal of Design, Art and Communication, 2013-01)The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they ... -
Pazarlama İletişim Açısından İkonlaşan “Türkan Şoray” Ve Filmlerinin Afiş Çözümlemeleri
(The Turkish Online Journal of Design, Art and Communication, 2013-01)This study will take a close look at Türkan Şoray’s iconic image in relation to her portrayal in her films through the concept of retro marketing. Retro marketing relates to the longing of the past and during the purchasing ... -
Reklam İletilerinde Tüketici Davranışlarını Belirleyen Psikolojik Etmenler: Üniversitelerin Gazete Reklamları Uygulama Örneği
(The Turkish Online Journal of Design Art and Communication, 2013-07)Nowadays, great changes have been lived also in marketing field as the other fields had. The developments which had been lived together with globalization such as technological developments rapid increase of population, ...
