Now showing items 1-1 of 1

    • Küresel Markalar, Yerellik Ve Kültürel Göstergeler 

      Deneçli, Ceyda (The Turkish Online Journal of Design, Art and Communication, 2013-01)
      The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they ...