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dc.contributor.authorKuyucu, Mihalis
dc.date.accessioned2016-04-22T10:17:45Z
dc.date.available2016-04-22T10:17:45Z
dc.date.issued2014-01
dc.identifier.urihttp://hdl.handle.net/11413/1095
dc.description.abstractMedia today is one of the most increasing industry of the world. The developments of this industry showed that this field has a very serious economy. This paper express what’s media economy about and how it differs from the general economy. This study consist of two parts. In the first part of the study there is a conceptual research for media economics, meaning, history and difference from general economy. The second part of the study consist of the findings of the deep interviews done for the research. The aim of this study is to make an evaluation on the four important key factors, media company owners, consumers, advertisers and media workers, of media economics and their importance within media industry. There is a determination about the most important elements of media economics effecting media industry and how this will effect media economics in the future. For this there has been done interviews to two different targeted segments: Today’s media environment and future’s media environment. In the first group there has been done interviews with 41 media workers. In the second target group there has been done interviews in deep with 41 communication faculty students. Each were asked to express which of these four factors dominates media economics more and why. At the end of the research both today’s and future’s media environment expressed that advertisers are the most important element in media economics. In the conclusion part of the study there is a discussion for the four key factors that Picard had expressed in media economics, their competition that they face within each and their future roles in media economics.tr_TR
dc.language.isotrtr_TR
dc.publisherThe Turkish Online Journal of Design Art and Communicationtr_TR
dc.relationTOJDACtr_TR
dc.subjectMedya Ekonomisitr_TR
dc.subjectMedya Endüstrisitr_TR
dc.subjectReklamtr_TR
dc.subjectEkonomitr_TR
dc.subjectPicardtr_TR
dc.subjectMedia Economicstr_TR
dc.subjectMedia Industrytr_TR
dc.subjectAdvertisingtr_TR
dc.subjectEconomicstr_TR
dc.titleMedya Ekonomisi ve Başrol Oyuncuları: Bugünün Ve Yarının Medya Aktörlerinin Gözünde Reklamcılar Ve Tüketicilertr_TR
dc.typeArticletr_TR
dc.contributor.authorIDTR102191tr_TR


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