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dc.contributor.authorÇelik, Evren
dc.date.accessioned2016-05-12T09:01:11Z
dc.date.available2016-05-12T09:01:11Z
dc.date.issued2010
dc.identifier.issn1314-2704
dc.identifier.urihttp://hdl.handle.net/11413/1323
dc.description.abstractAs it is well-known, deceptive advertising has effects on consumer behaviors. This deceptive advertising ads are misleading the consumer perceptions by using demographic characteristics of consumers. They show behavioral differences that have been revealed in various literature researches. The internet and other technological tools can be used to convince the consumers. Young consumers compares competing products or services, investigate them in detail, and then intend to buy them. This research is based on the ways of misleading ads regarding products or services. In other words, research is based on how consumers will create a reaction to the product-related ads giving information. In our research we analyze the young and educated consumer profile, technological monitoring and brand loyalty of people. As it can be noted that products, services and brands ads convince people much easier to give up to texture. Face to face in our work with pre- and post-tests will also support the forming the survey.tr_TR
dc.language.isoen_UStr_TR
dc.publisherInt Scientific Conference Sgem, 14, Kilment Ohridsky Blvd, Sofia, 1797, Bulgariatr_TR
dc.relation10Th international Multidisciplinary Scientific Geoconference: Sgem 2010, Vol IItr_TR
dc.subjectAdstr_TR
dc.subjectConsumer Behaviorstr_TR
dc.subjectDeceptive Advertisingtr_TR
dc.subjectGSM Sectortr_TR
dc.subjectReklamlartr_TR
dc.subjecttüketici davranışlarıtr_TR
dc.subjectaldatıcı reklamtr_TR
dc.subjectGSM sektörütr_TR
dc.titleThe Effect Of Deceptive Advertising On Consumer Behaviors: A Research Gsm Sectortr_TR
dc.typeArticletr_TR
dc.contributor.authorIDTR141892tr_TR
dc.identifier.wos288622300156
dc.identifier.scopus2-s2.0-84890655372


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