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A Methodological Problem: “Created Artifical Awareness” in CSR Research
(2017-06)
When studies on Corporate Social Responsibility (CSR) are examined, it is seen that most of the studies assume awareness of CSR or create artificial awareness. This is a methodological problem and can be named as “Created ...
Generation Z and CSR: antecedents of purchasing intention of university students
(Kafkas University, 2017)
Objective of this research is to
examine hierarchy between three factors that affect
purchasing intention of Generation Z for products of
companies implementing CSR projects. Since Generation Z
will become target market ...