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Multi Objective New Product Development In Bakery Production Under Fuzzy Demand Parameters

Thumbnail
Author
Özdemir, Rifat Gürcan
Çiçek, Burçin
Özenç, Derya
Type
Article
Date
2010
Language
en_US
Metadata
Show full item record
Abstract
This paper deals with the problem of multi objective new product development and its solution with an intelligent approach. The proposed approach uses fuzzy parameters for economic analysis and combines a multi-criteria decision making method to goal programming. In economic analysis, fuzzy life cycle costs and fuzzy life cycle pricing are considered with respect to demand changes during life cycle of new product alternatives. Fuzzy equivalent worth of each new product alternative is determined using fuzzy life cycle monetary input, and results are input to the multi-criteria analysis. The selected multi-criteria analysis tool is TOPSIS in the paper and some additional judgmental criteria are also considered to rank new product alternatives. The preference weights used to rank alternatives are then fed to a goal programming model which makes an ultimate selection of new product(s) to be produced in the manufacturing system under capacity, sales potential, and workforce balance constraints. The goal programming model has an objective of minimizing the weighted sum of positive deviation from target total cost and negative deviation from target total preference weights. The proposed approach is then implemented using real data of a continuous production system for the need of introducing new products into market.
Subject
Fuzzy Life-cycle-cost Parameters
Multi Objective Decision Making
Goal Programming
New Product Development
Goal Programming Approach
Decision-Making Approach
Supply Chain
Topsis
Model
Selection
Design
Bulanık Yaşam Döngüsü Maliyet Parametreleri
Çok Amaçlı Karar Verme
Hedef Programlama
Yeni Ürün Geliştirme
Hedef Programlama Yaklaşımı
Karar Verme Yaklaşımı
Tedarik Zinciri
Model
Seçim
Dizayn
URI
http://hdl.handle.net/11413/1358
Collections
  • Makaleler / Articles [70]
  • Scopus Publications [724]
  • WoS Publications [1016]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS