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Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği

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HakanKatırcıArifYüceTOJDAC (344.0Kb)
Author
Katırcı, Hakan
Yüce, Arif
Type
Article
Date
2016-04
Language
tr
Metadata
Show full item record
Abstract
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.
Subject
Dergi
Reklam
Ünlü
Dergi Reklamı
Spor Ünlüsü
Magazine
Advertisement
Celebrity
Magazine Advertisement
Sport Celebrity
URI
http://hdl.handle.net/11413/1423
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  • Cilt 6 Sayı 2 / Volume 6 Issue 2 [18]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS