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    • The Impacts Of Consumer-Generated Advertisements On Purchase Intention 

      Deneçli, Ceyda (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
      Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...