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The Role Of New Information And Communcatıon Technologıes In The Performance Of Publıc Relatıons (Case Study: Electronıc Payment Card Network ""Shaparak"")"

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FarkhondehVosoghpourAliJafariTOJDAC (212.4Kb)
Author
Vosoghpour, Farkhondeh
Jafari, Ali
Type
Article
Date
2016-04
Language
en_US
Metadata
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Abstract
The main objective of this study is the role of new information and communication technologies in the performance of public relations (case study of Shaparak network). This survey method is scrolling and measuring tool is a questionnaire. The statistical society of present research is shaparak’s staffs that are 90 peoples based on Statistics. Sampling in this study were all counting. The results showed that the use of new information technologies and communication and information gathering is a significant relationship in public relations. This means that the use of new information technologies and communication, and public relations increases collecting information on public relations is also increasing. Also, between the use of new information technologies and communication and planning in public relations, there is a significant relationship. The use of new information technologies and communication and public relations there is a significant relationship, this means that the use of new information technologies and communication is increasing the communication in public relations is also increases. The results of this research also showed that the use of new information technologies and communication and public relations measurement and evaluation is a significant relationship. Today enabling information technology is raised as a tool for managers and employees. The electronic public relations can have played a key role as the information communication units in optimizing the information architecture process of organizations and this is true to Shaparak electronic payment card network.
Subject
New technologies
Public relations
Shaparak
Communication
Performance
shaparak
Yeni teknolojiler
Halkla ilişkiler
shaparak
İletişim
Performans
URI
http://hdl.handle.net/11413/1497
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  • Cilt 6 Nisan Özel Sayı / Volume 6 April Special Edition [31]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS