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Local Marketing And Its Role On Organizational Performance: A Case Study Of Tehran Tax Administration

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ParvaMohammadiMahmoodDahganTOJDAC (193.9Kb)
Author
Mohammadi, Parva
Dahgan, Mahmood
Type
Article
Date
2016-07
Language
en_US
Metadata
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Abstract
The present study tries to investigate the effects of local marketing on Tehran tax administration performance. 5 variables (techniques) of local marketing including (senior management, employees’ strategic rewards, appropriate internal communication, developing and training employees, employees’ empowerment) have been used for studying its role on organization performance. Sample for the present research has been selected from managers and experts of Tehran tax administration and the sample size comprises of 196 participants. For collecting data to analyze and testing hypothesis, questionnaire has been used. The results obtained from hypothesis testing indicates that the five mentioned variables (techniques) of local marketing enjoy significant effects on organization performance. The results indicate that senior management enjoys the highest priority and employees’ empowerment enjoys the lowest priority.
Subject
local marketing
organizational performance
Tehran tax administration
URI
http://hdl.handle.net/11413/1533
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  • Cilt 6 Temmuz Özel Sayı / Volume 6 July Special Edition [41]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS