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Identifying The Types Of Marketing And Sale Of Carpets And Rugs Of Ilam Province Entrepreneurs

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MaryamMajidiMohammadEidiTOJDAC (242.1Kb)
Author
Majidi, Maryam
Eidi, Mohammad
Type
Article
Date
2016-08
Language
en_US
Metadata
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Abstract
The aim of this study is to identify ways of marketing and sales of carpets and rugs entrepreneurs in Ilam province. This research is descriptive-correlation method that has been conducted in field. The target population in this study consisted of scholars, experts, hand-made carpets and rugs, in Ilam province to 120 people. Due to the limited population of the province in the field of hand-made carpets and rugs allcensus, the census is used. The gathered data from two questionnaires with 28 questions is mixed marketing and sales entrepreneurial questionnaire that included questions is 9, was used. Their Cronbach’s alpha is 0.76 and 0.78, respectively. To analyze the data, t-test was used to rank single group and Friedman. Data analysis was performed using software spss22. The results showed that advertising is the key to selling hand-made carpets and rugs. After that, the second is the distribution channel and price and the factors related to the product ranked third and fourth.
Subject
marketing
sales
carpets and rugs
URI
http://hdl.handle.net/11413/1567
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  • Cilt 6 Ağustos Özel Sayı / Volume 6 August Special Edition [30]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS