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Küreselleşme Ve Küresel Markalaşma: Yerellik Ve Kültürel Göstergeler Bağlamında Pringles Örneği
(The Turkish Online Journal of Design, Art and Communication, 2013-04)
It is no argument that the world has become an increasingly interactive place. This is an obvious result of globalization. In direct parallel to this, different brands have adapted their advertising strategies wherein ...
Küresel Markalar, Yerellik Ve Kültürel Göstergeler
(The Turkish Online Journal of Design, Art and Communication, 2013-01)
The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they ...