Now showing items 1-1 of 1
The Effect Of Deceptive Advertising On Consumer Behaviors: A Research Gsm Sector
(Int Scientific Conference Sgem, 14, Kilment Ohridsky Blvd, Sofia, 1797, Bulgaria, 2010)
As it is well-known, deceptive advertising has effects on consumer behaviors. This deceptive advertising ads are misleading the consumer perceptions by using demographic characteristics of consumers. They show behavioral ...