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Sanat ve Tasarım Fakültesi / Faculty of Art and Design
İletişim Sanatları / Communication Arts
Makaleler / Articles
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Sanat ve Tasarım Fakültesi / Faculty of Art and Design
İletişim Sanatları / Communication Arts
Makaleler / Articles
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The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages
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IşılZeybekMakale (2.223Mb)
Author
Zeybek, Işıl
Ekin, Volkan
Type
Article
Date
2012-08
Language
en_US
Metadata
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Subject
Reklam İletileri
Kültürel Göstergeler
Küresel Markalar
Yerel Pazarlama Stratejileri
URI
https://hdl.handle.net/11413/2532
Collections
Makaleler / Articles
[51]
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