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Retail Design: Color-Light Influence on Brand Identity-Image Perception

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Retail Design Color-Light Influence on Brand Identity-Image Perception.pdf (470.9Kb)
Author
Kutlu, Rana
Manav, Banu
Kılanç, Ruken
Type
Article
Date
2013
Language
en_US
Metadata
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Abstract
In this study, it is aimed to find out the brand identity in interior design, especially the effects of color and lighting scheme at brand image, retail, store. This paper presents an experimental study by 121 participants with a special emphasis on the influence of color and light on environmental perception in retail design. The perceived image and identity of a store are affected strongly by color and light, for this reason a survey is conducted to measure the perception of the color preferences and lighting scheme in the space in regard to the cognitive memory of customers and store satisfaction by using square method. Regression analysis is applied to identify the role of color and lighting attributes in shopping for the store satisfaction.
Subject
Retail design
Color
Light
Brand identity
Image perception
Square method
URI
https://doi.org/10.5829/idosi.wasj.2013.23.05.219
https://hdl.handle.net/11413/3203
Collections
  • Makaleler / Articles [59]
  • Scopus Publications [724]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS