The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul).

Publication:
The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul).

Date

2014-05

Authors

Tuna, Pelin Fatma

Özkul, Emrah

Publisher

Sofia-Bulgaria, St.KlimentOhridski University Press

Keywords

BRAND, BRAND EQUITY, MARKETING MIX

URI

https://hdl.handle.net/11413/3423

Collections

Turizm ve Otel İşletmeciliği Programı / Tourism and Hotel Management Program