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The Global Advertising of a Local Brand in Terms of Analyzing the Visual Content: Turkish Airlines Globally Yours Advertising Campaign
(The Turkish Online Journal of Design, Art and Communication, 2011-07)
Globalization is a process where economic, political, social and cultural values and the build
up of these values are spread beyond the national borders to the world. This way, differing
social cultures and beliefs ...
The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages
(David Publising Company, 2012-08)
VISUALIST / Uluslararası Görsel Kültür Kongresi İletişimde, Sanatta ve Tasarımda Yeni Yaklaşımlar “Dijitalleşme” Cilt 2VISUALIST / International Congress on Visual Culture New Approaches in Communication, Art and Design “Digitalization” Vol 2
(İstanbul Kültür Üniversitesi / Sanat ve Tasarım Fakültesi, 2012-03)
VISUALIST / Uluslararası Görsel Kültür Kongresi İletişimde, Sanatta ve Tasarımda Yeni Yaklaşımlar “Dijitalleşme” Cilt 1VISUALIST / International Congress on Visual Culture New Approaches in Communication, Art and Design “Digitalization” Vol 1
(İstanbul Kültür Üniversitesi / Sanat ve Tasarım Fakültesi, 2012-03)
Digital Media Strategies of Luxury Brands
(, 2012-03)
Institutions that provide products and services and that show activity in all areas, not only are agents of change but also lead the race in novelties under the wind of change in a rapidly digitalizing world. In this sense, ...