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The Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an Example
(7th International Humanities & Social Sciences, Prague, Chareles University-UAGP, Published by AGP Research, Mayaa Education, London & Istanbul., 2017-05)
The Impacts Of Consumer-Generated Advertisements On Purchase Intention
(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...
The Role Of Interactive Advertisement On Consumer Perception Of Brand Personality: A Case Study On "12 Giant Men-Dream" Advertisement
(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
In the wake of the emergence of the internet, globalization and infinite access to the information, the twentieth century has been a period in which people are globally interactive. The modern perception of advertisement ...