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The Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an Example 

Koçak, Sevinç (7th International Humanities & Social Sciences, Prague, Chareles University-UAGP, Published by AGP Research, Mayaa Education, London & Istanbul., 2017-05)
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The Impacts Of Consumer-Generated Advertisements On Purchase Intention 

Deneçli, Ceyda (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...
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The Role Of Interactive Advertisement On Consumer Perception Of Brand Personality: A Case Study On "12 Giant Men-Dream" Advertisement 

Yıldız, Öykü Ezgi (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
In the wake of the emergence of the internet, globalization and infinite access to the information, the twentieth century has been a period in which people are globally interactive. The modern perception of advertisement ...

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AuthorDeneçli, Ceyda (1)Koçak, Sevinç (1)Yıldız, Öykü Ezgi (1)Subject
advertisement (3)
reklam (2)brand personality (1)consumer attitude (1)consumer-generated ads (1)crisis communication (1)interactive advertisement (1)interaktif reklam (1)marka kişiliği (1)new means of communication (1)... View MoreDate Issued2012 (2)2017 (1)Has File(s)No (3)

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS