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The Global Advertising of a Local Brand in Terms of Analyzing the Visual Content: Turkish Airlines Globally Yours Advertising Campaign 

Küçükerdoğan, Rengin; Zeybek, Işıl; Ekin, Volkan (The Turkish Online Journal of Design, Art and Communication, 2011-07)
Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs ...

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AuthorEkin, Volkan (1)
Küçükerdoğan, Rengin (1)
Zeybek, Işıl (1)
Subjectbrand communication (1)Cultural symbols (1)global advertisement (1)global reklam (1)kültürel semboller (1)marka iletişimi (1)
spor pazarlama (1)
sports marketing (1)Turkish Airlines (1)
Türk Hava Yolları (1)
... View MoreDate Issued2011 (1)Has File(s)
Yes (1)

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS