Güncel Gönderiler

  • The Effect Of Deceptive Advertising On Consumer Behaviors: A Research Gsm Sector 

    Çelik, Evren (Int Scientific Conference Sgem, 14, Kilment Ohridsky Blvd, Sofia, 1797, Bulgaria, 2010)
    As it is well-known, deceptive advertising has effects on consumer behaviors. This deceptive advertising ads are misleading the consumer perceptions by using demographic characteristics of consumers. They show behavioral ...