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dc.contributor.authorKınay, Ömür
dc.date.accessioned2014-09-23T07:45:32Z
dc.date.available2014-09-23T07:45:32Z
dc.date.issued2013-04
dc.identifier.issn2146-5193
dc.identifier.urihttp://hdl.handle.net/11413/777
dc.description.abstractIt is no argument that the world has become an increasingly interactive place. This is an obvious result of globalization. In direct parallel to this, different brands have adapted their advertising strategies wherein they produced advertisements for particular countries, coded with images of their particular culture. The type of products the producers put forward and the way these products are presented to consumers in regards of cultural codes will be evaluated. This study will take into consideration a particular product of the brand Pringles, which is a globally well-known brand, and is sold all around the United Kingdom, is being analyzed. The product called Kebap the package design will be examined according to Roland Barthes’s semiotic methodology, in the light of globalization and localization.tr_TR
dc.language.isotrtr_TR
dc.publisherThe Turkish Online Journal of Design, Art and Communicationtr_TR
dc.subjectGlobalizationtr_TR
dc.subjectBrandingtr_TR
dc.subjectCulturetr_TR
dc.subjectSemiologytr_TR
dc.subjectKüreselleşmetr_TR
dc.subjectMarkalaşmatr_TR
dc.subjectKültürtr_TR
dc.subjectGöstergebilimtr_TR
dc.titleKüreselleşme Ve Küresel Markalaşma: Yerellik Ve Kültürel Göstergeler Bağlamında Pringles Örneğitr_TR
dc.typeArticletr_TR


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