• Home
  • About
  • Policies
  • Contact
    • Türkçe
    • English
  • English 
    • Türkçe
    • English
  • Login
Advanced Search
View Item 
  •   Home
  • İKÜ Dergiler / IKU Journals
  • TOJDAC / The Turkish Online Journal of Design Art and Communication
  • Cilt 3 Sayı 2 / Volume 3 Issue 2
  • View Item
  •   Home
  • İKÜ Dergiler / IKU Journals
  • TOJDAC / The Turkish Online Journal of Design Art and Communication
  • Cilt 3 Sayı 2 / Volume 3 Issue 2
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Marka Öykülemelerinin İnternette Kültürel Değerler Çerçevesinde Yansımaları

Thumbnail
View/Open
Marka Öykülemelerinin İnternette Kültürel Değerler Çerçevesinde Yansımaları .pdf (6.239Mb)
Author
Kılanç, Ruken Özgül
Type
Article
Date
2013-04
Language
tr
Metadata
Show full item record
Abstract
In today’s modern world, changes in technology are accompanied by changes in brand loyalties. Differentiating from their technological past, today’s sociaties are encompassed by an advanced technology culture. For directing these societies towards a pre-planned point, various and deliberate efforts should be designed. One of such efforts is using narratives, which may, by their components and functions, have a direct influence on individuals’ behaviour. Narratives are designed according to the values of a target group of people with the aim at directing their conceptions. Values influence individuals’ preferences by distinguishing “the good” from “the bad”, “the beautiful” from “the ugly”. Therefore, values can not be seperated from the narratives of products or services. Considering we live in an era where information and technology are married couples, finding examples of narrations on internet is not very uncommon. Narrations may have influence on purchasing behaviour of individuals. In this study, local and international brands which aim at reaching consumers by narrations on internet were investigated. A sample group of consumers on internet between ages 15-60 were studied with regard to brand-narrations interactions. Results of quantitative analysis were discussed.
Subject
Narration and New Media
Digitalization
Perception and New Media
Anlatım ve Yeni Medya
Dijitalleşme
Algı ve Yeni Medya
URI
http://hdl.handle.net/11413/779
Collections
  • Cilt 3 Sayı 2 / Volume 3 Issue 2 [7]

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS

İKU Kütüphane


Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsTypeLanguageBy PublisherRightsThis CollectionBy Issue DateAuthorsTitlesSubjectsTypeLanguageBy PublisherRights

My Account

Login

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS