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Küresel Markalar, Yerellik Ve Kültürel Göstergeler

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Küresel Markalar, Yerellik Ve Kültürel Göstergeler.pdf (1.798Mb)
Author
Deneçli, Ceyda
Type
Article
Date
2013-01
Language
tr
Metadata
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Abstract
The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they market their products or distingusigh themselves from other brands in the market by using different strategies. Undoubtedly, the strategies that the brands adopt can also be seen in their advertising messages. In this study, the local practices of a global brand will be analyzed. And also the cultural signs used in brand’s advertisements in order to reach to Turkish target market will be evaluated.
Subject
Globalization
Globalleşme
Culture
Kültür
Advertisements
Reklamlar
URI
http://hdl.handle.net/11413/973
Collections
  • Cilt 3 Sayı 1 / Volume 3 Issue 1 [7]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS